National Media Relations for Cornerstone Advisors
Sometimes the hard to reach target audience looks very different from what you might expect.
Cornerstone Advisors is one of the top Registered Investment Advisors (RIAs) in the country with more than $3 billion in assets under management. For over 25 years, they have served ultra high net worth families and managed the endowments of notable charitable foundations and educational institutions.
Cornerstone’s target customer is extraordinarily affluent, and by definition challenging to reach through traditional marketing channels. Our work centered around crafting very strategic and creative means of placing their commentary in front of this audience, building up Cornerstone’s reputation as thoughtful and smart stewards of their resources.
We are effective in communicating with this audience because of our expertise in business communications and as advisors to donors, trustees and investors ourselves.
Since the beginning of our five-year partnership with Cornerstone, and initiating a national thought leadership program on their behalf, their assets under management increased by more than 50%.
Representative Cornerstone media placements
- Wall Street Journal
- New York Times
- Bloomberg Businessweek
- Fox Business News
- Alaska Airlines inflight magazine
- Seattle Business
- Seattle Metropolitan
- Puget Sound Business Journal