University of Washington School of DramaMessage Framing and Strategic Communications Planning for the University of Washington School of Drama

The University of Washington School of Drama is consistently ranked among the top programs in the country for educating the next generation of artists and storytellers.

When the school sought to revitalize their graduate student recruiting efforts, they retained Seven November to analyze and recommend improvements to their external communications strategies. By analyzing their external communications; conducting a national scan of competitive schools; engaging internal and external stakeholders through interviews, focus groups and online surveys; we ultimately developed new messaging and a strategic communications plan to regain their position as one of the country’s leading theatrical educators.

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