UW Institute for Learning and Brain Sciences (I-LABS)

University of Washington Institute for Learning & Brain Sciences (I-LABS)

New Discoveries in Early Learning and Brain Development

UW’s I-LABS is home to the world’s leading researchers in early brain development, and is committed to sharing their findings to inform and improve early childhood education for all.

For I-LABS we designed and implemented a national media campaign and attendant messaging to launch the Developing Mind Project, an ambitious multi-year research initiative intended to describe brain development in children—specifically the timeline and processes that enable a newborn to emerge into a school-ready child – and inform more effective early childhood education practices.