The Lemelson Foundation
Educating the Next Generation of Inventive Problem Solvers
The Lemelson Foundation uses the power of invention to improve lives, believing invention can solve many of the biggest economic and social challenges of our time. One of their key programmatic initiatives is advancing Invention Education through the American education systems, inspiring youth to solve problems through invention and providing young people with the knowledge and tools to invent.
But how to clearly communicate the potential and impact of Invention Education in a way that inspires and motivates stakeholders, bringing new engagement forward, had been a challenge. Through our partnership with the Lemelson Foundation, we crafted and nationally tested a values-based messaging platform to raise awareness and support among educators, the business community and fellow philanthropists. We explored the most effective message themes, shared values, messengers and likely actions, then delivered the foundation a data-supported messaging architecture for the important work of Invention Education.