Improving and Preventing the Need for Foster Care
For several years, Seven November served as communications advisor and agency of record to Casey Family Programs, the nation’s largest operating foundation serving children in foster care. Our work centered on raising awareness of and inspiring action in support of foster families and policy improvements within the foster care system.
We crafted and implemented annual strategic communications plans that incorporated messaging, public affairs, earned media and marketing strategies targeting very specific populations.
On behalf of Casey Family Programs, Seven November provided story and media training for over 100 foster parents, birth parents, grandparents raising their grandchildren, social workers and alumni of foster care so they can be powerful advocates for positive change in the foster care system.
With a particular focus on national media relations, we helped the client bring new audiences and new awareness to a perennial problem and to ultimately drive changes for families in care.